Agricultural marketing
∆ Agricultural marketing:-
It is the study of all activities, agencies and policies involved in the procurement of farm inputs by the farmer and the movement of products from the farms to the consumer.
• Agricultural marketing system is a link between farm and non farm sectors.
∆ Marketable surplus:- It is the total quantity of commodity available with the producer for marketing after meeting the normal requirement for house hold consumption.
∆ Marketed surplus:- It is the quantity of produces which the farmer sells in the market at a particular point of time.
∆ Marketing function:- Any single activity perform in carrying the produce from the point of production to the ultimate consumer. •
∆ Market functionaries:-
1. Merchant middle man:- Eg: whole salers, Retailers. Who take the title of the commodity. They take the title of the product.
2. Agent middle men:- They do not take the title of the product.
3. Speculative middle man:- They take the title of the product and their main intension is to make maximum profit.
4. Facilitating middle man:- They do not take the title of the product.
∆ Market margin:- It refers to the difference between the price paid and received by a specific marketing agency.
∆ Marketing channel:- These are the routes through which are the commodities moves from the producer to the consumer.
∆ Grading:- It is the sorting of unlike lots into homogenious lots.
1. Fixed grading:- Standards are fixed (Mandatory grading).
2. Permissive grading:- Individual choice are permitted. •
∆ Market intelligence: It gives the information regarding prices, demand and supply.
